YouTube ads will now play — even when your video is paused
YouTube ads can play even when your screen is paused now
First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.
YouTube rolling out ads that appear when videos are paused
The Google-owned video sharing platform has widely rolled out "pause ads" ‒ static advertisements that appear on-screen when a video is paused ‒ to all advertisers. Already popular with various streaming services, experts say pause ads are an easy way for platforms like YouTube to add another revenue stream.
YouTube confirms your pause screen is now fair game for ads
It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too. Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response,
YouTube will now play ads over paused screens, giving users fewer options to dodge them
More ads are coming to YouTube, and users are outraged. The Google-owned company confirmed Thursday that it will present users with ads on the side of their screen whenever they pause a video. YouTube said in a statement to the Verge that it had “widely rolled out Pause ads to all advertisers,
YouTube's Widespread Launch of Pause Screen Ads Sparks User Backlash
YouTube has officially announced that pause screen ads are now widely available to all advertisers. The platform began testing these ads in 2023 with a select group of advertisers. The initial results were positive,
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Variety on MSN4d
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