In 2024, Barbie celebrated her 65th anniversary. On International Women's Day, the brand created celebrity-inspired dolls ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

A lookalike Barbie unexpectedly brightened a young girl’s day. When shopping with her mom and sister ... I am so happy she ...

Barbie’s 2024 Dia de Muertos dolls are so much more than just toys, though ... and I wanted little girls to see themselves through this doll. Barbie has always been a doll that celebrates ...

Mattel revised its full-year sales forecast downward after a drop in Barbie sales contributed to weaker than expected ...

The Barbie movie was such a smash hit ... for the gig because she had grown up playing with the toys. "My sister and I were American Girl girls. I had Kirsten, and she had Molly.

Action figures, like the Incredible Hulk seen here, have dominated "boy toys" for decades. Muscled and aggressive, the toy reinforces stereotypes of masculinity. Photograph by Dan Forbes My Little ...

The toy company says the new Barbie is aimed at helping girls see themselves as able to aspire to careers where women are traditionally under-represented. As children, many of us played with toys ...

The couple transformed into a near-identical recreation of Barbie and Ken from the vintage Florida Vacation set that hit ...

If it's as big as box office analysts expect, a whole wave of toy-based ... to enjoy." If "Barbie" is a hit, could Mattel find similar success with a movie based on American Girl dolls?

"It's important to see this representation because it normalizes disability and breaks down stereotypes," mom Katrina Płaczek told Newsweek.

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device ...