Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

Walmart's Top Toys List includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World ...

Whether shopping for a toddler, baby or a bigger kid, Walmart's top toys list has plenty of Barbie, sports and movie-inspired ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Is it too early to start prepping for holiday toy shopping?  According to Walmart, the answer is no. The retailer just ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

Walmart’s Top Toys List features 66 of the most trendy toys from kid-favorite brands, including Disney, LEGO, Barbie, and ...

For more information about Walmart’s 2024 Top Toys List, visit: Walmart.com/TopToys, and start shopping the exclusive Barbie ...