In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

CU Boulder’s brand and design elements work together to tell a cohesive story. See examples of design elements in practice and learn how to use individual assets to create an integrated, branded ...

Explore brand guidelines and other considerations for your university ... have received approved exceptions to the web brand standards. View examples of the approved exceptions, and learn how to ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

They're the inevitable result of our complex, guilty relationship with social media: TikTok stars using the platform to argue ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

With a stellar LinkedIn About, you’ll impress those who visit your profile, and you'll be one step closer to expanding your personal brand and growing your career.

Viceroy, a luxury chain of hotels and branded residential developments around the world, is debuting a new look this week.

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...

So much complicated jargon makes it difficult to distinguish between environmentally ethical practices and mere feel-good ...

Encinitas athleisure brand, Vuori, is now worth about $5.5 billion after landing an $825 million investment to support the ...