Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Is our College's, unit's or department's branding the lead? The College, unit or department should be mentioned first followed by program or curriculum. Programs can be mentioned in the copy of ...

That yellow tag will still be there, but it's adding touches of magenta, teal and red to the background of its branding ...

Hardcore blockchain companies, with a strict decentralized ethos that extends from company structure to branding materials, often feel too new and risky for potential business partners.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand. Your brand strategy is how ...

More than 70 per cent of global consumers are actively changing their buying habits to reduce their environmental impact, ...