If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

“We recognise there is a gap,” said Wilson Lam, the Asia-Pacific senior business development manager at Lee Kum Kee and the ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

OpenAI acquired the URL "chat.com," which now redirects to ChatGPT, from HubSpot cofounder and CTO Dharmesh Shah.

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Gabby Beckford turned her passion for adventure and travel into a mission to empower. Her popular travel and lifestyle ...

Dubai-headquartered telecom and digital services provider, announced its newly revamped business-to-business (B2B) portfolio, ...

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...

The natural beauty brand is scrapping its name, streamlining its product offering and overhauling its packaging.