KFC is taking one of its smaller rivals to court, suing Church's Texas Chicken for allegedly violating its trademark rights by using the phrase "Original Recipe" in pitching its fried poultry products. Church's use of the term "original recipe" in its ...

KFC claims that Church's use of the phrase "original recipe" in its own advertisements "is likely to create confusion in the marketplace.

KFC issued a letter Oct. 24 calling out Church's for its use of the two words, but the competitor didn't relent. The promotions in question, shared even after the letter was published, featured Church's fried chicken deals and text that read "Our original recipe is back."