One could argue that it sets the tone for the culture of the team, charting a course for narratives and offering ideas about ... Columbia why a name is so important in sports?

“Fans of women’s sports want great sports ... and asking potential fans to submit their ideas. Settling on a name is also the ...

One reason for the shift to more generic names is trademark law. As more teams spring up, particularly as interest in women’s sports surges, there are fewer viable mascot names to go around.

Some had ideas: Christopher Bell: "The Bell’s Tolls." Alex Bowman: Somebody had a podcast a couple of years ago that I loved the name of ... covers NASCAR for FOX Sports. He has spent decades ...

Money from name, image and likeness deals has changed what it means to be an NCAA athlete for some college players ...

The big-time golf social media influencer and former SI Swimsuit model has certainly mastered the art of getting attention ...

The Cincinnati Bengals will apparently be buyers by the NFL trade deadline this week. That makes proposed trade ideas from ...

The degree of difficulty in getting the name right for a new sports team is quite high. Look no further than the reception to the Boston NWSL team’s “BOS Nation” moniker revealed recently as ...

Bally Sports Midwest, which airs Blues games and has aired Cardinals games, will get a new name, effective Oct. 21. The broadcast network that airs St. Louis Blues and has aired St. Louis ...

Grand Slam Track, the upcoming track league founded by former world record holder Michael Johnson, is taking its brewing success a step further by adding chairman and founder of Vista Equity, Robert F ...

Istvan Kovacs, the European vice president of the WBO and former Secretary General of the International Boxing Association - the body which administered the test failed by Khelif - declared the ...