One could argue that it sets the tone for the culture of the team, charting a course for narratives and offering ideas about ... Columbia why a name is so important in sports?

lasting ideas, especially ones that involve a brand. It is not easy to nail things like colors, mission statement and tagline that will live on for years. However, it wouldn’t be the first time a ...

“Fans of women’s sports want great sports ... and asking potential fans to submit their ideas. Settling on a name is also the ...

The degree of difficulty in getting the name right for a new sports team is quite high. Look no further than the reception to the Boston NWSL team’s “BOS Nation” moniker revealed recently as ...

The Cincinnati Bengals will apparently be buyers by the NFL trade deadline this week. That makes proposed trade ideas from ...

Bally Sports Midwest, which airs Blues games and has aired Cardinals games, will get a new name, effective Oct. 21. The broadcast network that airs St. Louis Blues and has aired St. Louis ...

Money from name, image and likeness deals has changed what it means to be an NCAA athlete for some college players ...

Diamond Sports Group, the broadcaster that manages Bally Sports Wisconsin and similar Bally-branded networks around the country, announced Friday that it was officially changing the name of its ...

Iowa City West announced Jamie O'Meara as the school's next head baseball coach on Monday. O'Meara spent the previous nine ...

2. The TreeCircus (Thursday, Nov. 7; 6:30 p.m., Kihei): Bring the kids to The TreeCircus, a fun, energetic stage show for all ages, all about TREES – from basic tree biology, to tree care ...

Grand Slam Track, the upcoming track league founded by former world record holder Michael Johnson, is taking its brewing success a step further by adding chairman and founder of Vista Equity, Robert F ...