The name and logo for Pittsburgh’s USLW League women’s soccer team have officially been unveiled. The team will now be known as the Pittsburgh Riveters, with their logo incorporating the iconic image ...

The shield is the iconic NFL logo. Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. Here's our NFL ...

Major League Baseball teams will have ads on their helmets during the postseason. MLB has reached a deal for the postseason ...

Team Europe chase more history this week as they look to retain their Solheim Cup title against the United States, with extended coverage live on Sky Sports. Suzann Pettersen's side are bidding to ...

Toronto, along with the rest of the Professional Women’s Hockey League, has officially announced and unveiled new team names and logos on Monday, Sept. 9. Having sported generic team branding and ...

sticking with basic jerseys with just the team name across the front. Now, new names comes with a whole slate of rebranding with logos, colors, fonts and merchandise. (Re)introducing the inaugural ...

The Washington Redskins team name and logo were officially retired in 2019. Many would like the Commanders to revert to their ...

After a season of canvassing fans, players and general managers, the PWHL unveiled long-awaited branding for all six of its teams. The announcement was made Monday, along with the names and logos ...

Creating a sports team name and logo is crucial for merchandise sales, and Amy Scheer said it was a "daunting" experience to create them. “Daunting for sure, but an absolute labor of love ...

THE BOSTON FLEET. YEAH, PAYING HOMAGE TO THE REGION’S SPORTS FAN LEGACY OF COMING TOGETHER. THE CITY’S RICH MARITIME HISTORY AND THE TEAM’S RESILIENCE. THE LOGO SHOWCASES A SEA FOAM BEE AS ...

The names and logos also represent another step toward establishing team identities that are distinct from each other in the PWHL, and that stand out across the pro sports landscape.