Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

In response to the viral posts, Mattel released a statement acknowledging the "unfortunate error" and pledged to take swift ...

Star City/INSTARimages Margot Robbie Margot Robbie may have spent most of 2023 in full-on Barbie cosplay for the promotion of ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Mattel has apologized for the “unfortunate error” on the packaging of its dolls inspired by the movie “Wicked” that directed ...

A woman claims to have witnessed “little people” dressed as sexy Harajuku Barbies at an alleged Diddy freak off party. On ...

Mattel, the toy company most known for its Barbie dolls, has recently issued an apology for the printing mistake on the new ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...