Warren Buffett once famously said, “Price is what you pay. Value is what you get.” So why has it been so historically complicated (and, at times, painful) for clients and agencies to candidly and ...

After collaborating with TombrasNiña, the winery decided to put French astronomer Amélie Le Français de La Lande on the label, according to Inés Mastrogiacomo, marketing manager at Bodega Dante Robino ...

On the heels of “Brat Summer,” Duolingo recruited more than 20 employees to don masks of mascot Duo at the opening night of ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

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Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 52 sec ago By Ad Age and Creativity Staff - 1 ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Brands will temporarily occupy real estate in “The Glitch” based on the length of their campaigns, said Andrea Garabedian, head of the brand partnerships studio at Amazon Ads. Twitch recommends brands ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

King She directed the 90-second spot, as the retailer makes a new price-match pledge covering 25 key competitors ...