Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more ...

NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth.

在制定应对经济衰退的计划时，缩减开支似乎是合理的，但营销人员却专注于最大限度地提高预算..... 在经济不景气的时候，人们可能会做出紧缩开支和削减预算的冲动反应--尤其是在经济不 ...

Russ Soper is Chief Information Officer at Nielsen, responsible for executing a transformation focused on improved fundamental service delivery, increased agility, driving technology modernization, ...

Partha joined Nielsen in May 2024 as Managing Director and leader of its new Global Capability Centers (GCCs). In this role, he oversees the operations of Nielsen’s India GCCs and ensures its ...

Cindy was appointed interim Chief Financial Officer at Nielsen in September 2024 and is responsible for overseeing the global finance organization, including financial planning and analysis, tax, ...

Discover how Nielsen’s new Advanced Audiences, powered by Nielsen Consumer & Media View (CMV), is revolutionising digital campaign targeting across Australia and New Zealand. This innovative solution ...