Apple Vision Pro users can now watch "The Weeknd: Open Hearts," a new immersive music experience that features Canadian singer-songwriter The Weeknd. Filmed in ultra-high resolution 180-degree Apple Immersive Video with Spatial Audio, the music experience is designed to put viewers in the center of the action, according to Apple.

While not enough to make me purchase a Vision Pro, unique experiences like this are what's sold me on mixed reality.

Apple has taken a major step in revolutionizing the music experience by launching The Weeknd: Open Hearts immersive experience on Vision Pro.

The journey to The Weeknd’s album arrival continues with the announcement of an immersive music experience titled “Open Hearts” arriving ahead of Hurry Up Tomorrow, the forthcoming conclusion to his trilogy.

Apple for an immersive experience titled “Open Hearts.” Set to debut on Friday (Nov. 15), the project will be available exclusively via Apple’s Vision Pro augmented reality headset and select stores.

Coming this Thursday. ‘Open Hearts,’ the new immersive music experience from ‪@TheWeeknd‬. See it first exclusively on Apple Vision Pro. Watch in Apple Stores where Apple Vision Pro is available, beginning November 15th.

The Weeknd has a new immersive music experience for Vision Pro dropping this Thursday, and the teaser trailer is available now.