While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

In that sense, there is nothing out of the ordinary about what Sarah Baker's 2-year-old son EJ has been up to. It all started ...

Retailers are increasingly targeting the "kidult" market as family finances are squeezed.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Sex experts explain what mushroom sex toys are and why these mushroom-shaped sex toys are becoming more popular in the sexual ...

Transformers and Phase 10 also earned a seat at the table. “These are three very deserving toys that showcase the wide range ...

Excitement is in the air as Kash Doll gears up for the release of her highly anticipated album, The Last Doll. The Detroit ...

The holiday season has already started. There's a toy-themed art show in Canton, Motown music at the Palace, and the 3 Heath ...

Hatchimals, Hot Wheels and Hex Bots are among the top toys on sale this year, according to the Toy Retailers Association. The ...