After another amazing date with your favorite vibrator—and while in a state of buzzy-buddy-induced bliss—you may be tempted ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

In that sense, there is nothing out of the ordinary about what Sarah Baker's 2-year-old son EJ has been up to. It all started ...

Retailers are increasingly targeting the "kidult" market as family finances are squeezed.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

A Minnesota father and his five children are in critical condition after a cigarette lighter ignited a leaking propane tank ...

To celebrate Native American Heritage Month, Mattel is releasing a new Inspiring Women doll in the likeness of Maria ...

The National Toy Hall of Fame in Rochester, New York, now includes 87 toys, as the museum has been inducting toys to the ...

Sex experts explain what mushroom sex toys are and why these mushroom-shaped sex toys are becoming more popular in the sexual ...