Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...
Starbucks turnaround plan has ‘merit’ but its unknown cost makes the stock a ‘sell,’ analyst says
Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...
Starbucks Cut to Sell as Redburn Warns of Bumpy Path to Recovery
Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...
Brian Niccol
Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...
Starbucks CEO Brian Niccol's New Strategies All Share This Essential Quality That Could Help the Dividend Stock Return to Growth
Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.
New Starbucks CEO Scouted Cafes Before Taking Over: What He’s Tackling First
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...
Starbucks customers may soon notice a big change when ordering at the counter
The practice of writing a customer’s name or drink modifications on their Starbucks beverage with a marker — a normal part of ...