The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

The fast-food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change ...

Tide’s association with the NFL runs nearly as deep as the stains its products claim to eliminate. Some of the 78-year-old ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

SharkNinja launched a global holiday campaign for its Ninja brand, entitled “Ninja the Holidays,” starring global brand ambassador and former professional soccer player David Beckham, per a press ...

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.